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Versailles, KY (SEPTEMBER 1, 2021) – Woodford Reserve®, the world’s top-selling super-premium American whiskey, and Williams Sonoma, the world’s largest digital-first, design-led and sustainable home retailer, have formed a new partnership to bring unique cocktail experiences to kitchens and homes across America. The partnership kicks off with a line of co-branded cocktail mixers, now available for purchase, in time to celebrate Bourbon Heritage Month.

The range of cocktail mixers includes the Old Fashioned, Whiskey Sour, and Mint Julep.

Additionally, Woodford Reserve and Williams Sonoma will be leading virtual online cocktail classes on September 15th and 29th where consumers will learn how to make the signature cocktails and hear about the history of bourbon from Assistant Master Distiller Elizabeth McCall. Additional products and experiences with the partnership will be announced in the coming months and years.

“Woodford Reserve was crafted to be enjoyed on its own or in delicious cocktails. I cannot think of a better partner than Williams Sonoma, which is known for bringing people together around food and drink,” Master Distiller Chris Morris said. “Both Woodford Reserve and Williams Sonoma strive to help people enrich life.”

The Old Fashioned, Whiskey Sour, and Mint Julep cocktail mixers are now available at Williams Sonoma stores across the U.S., online at www.williams-sonoma.com, and at the Woodford Reserve Distillery in Versailles, Kentucky for $18.95 per 16 fl. oz. bottle. For more information on the mixers and for cocktail recipes, visit www.woodfordreserve.com or www.williams-sonoma.com

About Woodford Reserve

Woodford Reserve, “Presenting Sponsor of the Kentucky Derby,” is crafted at the historic Woodford Reserve Distillery, tucked in the heart of thoroughbred country in Versailles, Kentucky. A National Historic Landmark, the Woodford Reserve Distillery represents craftsmanship with a balance of historic heritage and modern practices. Woodford Reserve is a product of the Brown-Forman Corporation, a premier producer and marketer of fine quality beverage alcohol brands, including Jack Daniel’s, Finlandia, Korbel, Tequila Herradura, Old Forester, Sonoma-Cutrer, and Chambord. Please enjoy your bourbon responsibly. To learn more about Woodford Reserve, visit us www.woodfordreserve.com  or check us out on Facebook at www.facebook.com/woodfordreserve.

About Williams Sonoma

Since its founding by Chuck Williams in 1956, the Williams Sonoma brand has been bringing people together around food. A member of Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, Williams Sonoma is a leading specialty retailer of high-quality products for the kitchen and home, providing world-class service and an engaging customer experience. Products include cookware, cooks’ tools, cutlery, electrics, bakeware, food, tabletop and bar, outdoor, cookbooks, as well as furniture, lighting and decorative accessories. Each store offers cooking classes and tastings conducted by expert culinary staff. A comprehensive gift registry program for weddings and other special events is available in stores and online. On williams-sonoma.com and the Williams Sonoma blog, Taste, customers can find recipes, tips, and techniques that help them create delicious meals. Williams Sonoma can also be found on Facebook, Instagram, Twitter, Pinterest, and YouTube. Williams Sonoma is also part of The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the Williams-Sonoma, Inc. family of brands.