Skip to main content

Discover the Woodford Reserve Global Bar Exchange 2024

What is the Global Bar Exchange?

Woodford Reserve®, the best-selling super premium+ American whiskey in the world (IWSR, US Whisky Volume Sales, 2023), proudly presents the return of its Global Bar Exchange program. This initiative is designed to inspire and connect influential bar partners across 13 international markets through culturally infused, sensational experiences.

Experience the Journey

From September to November 2024, the Global Bar Exchange will unite leading bar talents from around the world. Participants will be paired with another globally respected bar and immersed in the flavor culture of their partner city through a curated cultural itinerary. They will create unique Woodford Reserve Old Fashioned cocktails inspired by the flavors, stories, and experiences of their visit, culminating in a collaborative guest shift at the host bar.

Crafted Carefully. Drink Responsibly.
Kentucky Straight Whiskey, 45.2% ALC/VOL, The Woodford Reserve Distillery, Versailles, KY.
Woodford Reserve is a registered trademark. ©2024 Brown-Forman Distillery, Inc..
Please do not share or forward this content with anyone under the legal drinking age.

Connecting Bar Talents Worldwide

Since its launch in 1996, Woodford Reserve has been a supporter of the modern hospitality community. We aim to build lasting connections with bar talents by offering spectacular, flavor-forward cultural experiences. Through this program, we foster creativity, collaboration, and the sharing of ideas, elevating the modern hospitality community and inspiring bar professionals globally.

Look out for the guest shift events

  • Singapore: Bar Origin / hosting Cambridge Public House on 30th October – 1st November (Adam Bursik & Pranisa Treechanansin)
  • London: Three Sheets / hosting Cry Baby on 1st – 3rd October (Max Venning & Simone Tasini)
  • London: Swift / hosting Sober Company on 5th – 7th November (Connor Bloomfield & Diego Echenique)
  • Berlin: Green Door / hosting Alice on 22nd – 24th October (Maria Gorbatschowa & Natalie van Wick)
  • Tokyo: Gold Bar / hosting Flying Dutchmen on 19th – 21st November (Saito Hideyuki & Keisuke Iwade)
  • Paris: Cambridge Public House / hosting Bar Origin on 12th – 14th November (Hyacinthe Lescoët & Nikoloas Ofidis)
  • Amsterdam: Flying Dutchmen / hosting Gold Bar on 26th – 28th November (Alina Lucia Cichozki & Timo Janse)
  • Melbourne: Society / hosting Locale Firenze on 12th – 14th November (Jarryd Bryant & Agostino Schiavo)
  • Athens: Line / hosting NOSSO on 8th – 10th October (Nikolaos Bakoulis & Ioannis Vavadakis)
  • Seoul: Alice / hosting Green Door on 26th – 28th November (JunHo Seong & Jeongmin Han)
  • Toronto: Cry Baby / Hosting Three Sheets on 15th – 17th October (Stephen Gouzopoulos & Robert Granicolo)
  • Rio de Janeiro: NOSSO / Hosting Line on 18th – 20th November (Daniel Nunes & Rodrigo da Rocha)
  • Shanghai: Sober Company / Hosting Swift on 8th – 10th October (Dmitrii Razuvaev & Lu Chih-Feng)
  • Florence: Locale Firenze / Hosting Society on 24th – 26th September (Fabio Fanni & Faramarz Poosty)

Celebrate Old Fashioned Week/Month

The Global Bar Exchange program leads into Woodford Reserve’s Old Fashioned Week/Month in November 2024, a global campaign celebrating this iconic cocktail in bars, restaurants, and stores worldwide.

Please verify your age

Birthdate*

This site uses cookies. Cookie Policy. I agree to the terms of use, and the privacy policy. This information will not be used for marketing purposes.