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Asian Pacific American Heritage Collaboration with Louis Chinn

Woodford Reserve has teamed up with acclaimed Chinese American artist Louis Chinn to create an exclusive piece of artwork celebrating Asian Pacific American Heritage Month (APAHM). Titled “Blooming Resilience”, the Seattle-based artist’s illustration honors the Asian Pacific American community’s strength and solidarity during these unprecedented times. From May through August, the work will be featured on merchandise at stores, restaurants and shops across the Pacific Northwest that carry Woodford Reserve products, as well as social media content. This partnership marks the whiskey brand’s first localized APAHM program in the region.

From medical professionals to small business owners, many Asian Pacific Americans have been on the frontlines during the pandemic. In addition to protecting themselves and their loved ones from exposure while serving the public, the community has also faced an alarming surge in hate incidents — both locally and nationally. Woodford Reserve’s collaboration with Chinn aims to demonstrate the company’s solidarity with the community and commitment to promoting cultural diversity.

Louis Chinn

About Louis Chinn

Chinn is a multi-disciplinary artist whose work explores the theme of transformation. Through public art, education, and performance, he has dedicated his career to making art accessible and essential, regardless of social position. Drawing influence from his mixed race heritage, upbringing in indigenous Alaska and international travels, his work evokes new narratives of migration and diaspora. In 2019, he installed an 18 foot wind-powered, kinetic sculpture featuring 22 flying origami cranes in Seattle’s Chinatown-International District. This piece, along with his recent works represent the search for home and belonging, and the extraordinary resilience of the human spirit.

“Brown-Forman is thrilled to work with an artist of Louis’ caliber to both celebrate the local community, while also taking a stand against hate,” said Risa Scandora, Marketing Manager at Brown-Forman. “Asian Pacific American small business owners are an essential part of the Woodford Reserve family, and we want them to know that we’re supporting them during this challenging period.”

“I’m excited to work with Brown Forman on a project that delivers such an important message,” said Chinn. “In my process, I draw from tradition and heritage to create new narratives that help navigate contemporary issues. Community building and social justice are critical to the work I create and I hope this collaboration inspires continuing courage and solidarity within the Asian Pacific American community and beyond.”

Bhagi Sahoo

Bhagi Sahoo

My name is Bhagaban “Bhagi” Sahoo and I am a Lead Mixologist in downtown Seattle. I am from Orissa, India, where I grew up with farms, family, festivals, and lots of colors. I started working in the food and beverage industry in 2007, where I discovered my passion behind the bar. I moved to New York City in 2013 and worked at several trendy bars before relocating to Seattle in 2016.

The artwork by artist Louis Chinn evokes inspiration from my childhood, where I’m reminded of bright colors and familial bonds. It’s a reminder that someone is always there with you, to lift you up and help you grow. I was inspired to create a cocktail that pays homage to my first home in the USA – it’s a take on the classic New York Sour. It’s kismet that brought me to this great country; my home away from home.

The Kismet Sour

Woodford Reserve Kismet Sour Bourbon Whiskey Cocktail


At this time we are only shipping spirits to Kentucky, Nebraska, New Hampshire, North Dakota and Washington D.C.