Discover the third Batch of
The Woodford Reserve Global Bar Exchange
in 2025/2026.
What is the Global Bar Exchange?
Woodford Reserve®, the best-selling super premium+ American whiskey in the world (IWSR, US Whiskey Volume & Value Sales, 2024), proudly presents the third edition of its Global Bar Exchange program. This initiative is designed to inspire and connect influential bar talents and venue partners across international markets through culturally infused, flavour-led sensory experiences.
Experience the Journey
From September 2025 to April 2026, the Global Bar Exchange will unite leading bar talents from around the world. Participants will be paired with another globally respected bar and immersed in the flavor culture of their partner city through a curated cultural itinerary. They will create unique Woodford Reserve cocktails inspired by the flavors, stories, and experiences of their visit, culminating in a collaborative guest shift at the host bar.
Kentucky Straight Whiskey, 45.2% ALC/VOL, The Woodford Reserve Distillery, Versailles, KY.
Woodford Reserve is a registered trademark. ©2025 Brown-Forman Distillery, Inc..
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Connecting Bar Talents Worldwide
Since its launch in 1996, Woodford Reserve has been a supporter of the modern hospitality community. We aim to build lasting connections with bar talents by offering spectacular, flavor-forward cultural experiences. Through this program, we foster creativity, collaboration, and the sharing of ideas, elevating the modern hospitality community and inspiring bar professionals globally.
Look out for the guest shift events
Phase 1 2025
- Brisbane: Death & Taxes hosting Nightjar on 6th September to 12th September (Giuseppe Quartararo & Petru Ivanc)
- London: Nightjar hosting Death & Taxes on 13th- 19th October (Matthew Baker & Damian Allen)
- Amsterdam: Sins of Sal hosting Bar Cham on 18th-20th November (Hyeokjoon Kwon & Yeonghwi Yun)
- Seoul: Bar Cham hosting Sins of Sal on 26th-28th November (Martin Eisma & Anna Vu Kim)
Phase 2 2026
- January: New York hosting Tokyo (Bar Orchard), Berlin (Bar Basta) hosting Sao Paulo
- February: Tokyo (Bar Orchard) hosting New York, Sao Paulo hosting Berlin (Bar Basta) , Mexico City (Handshake Speakeasy) hosting Hong Kong (Bar Aubrey)
- March: Naples (Antiquario) hosting Dubai (Salmon Guru), Hong Kong hosting Mexico City
- April: Dubai (Salmon Guru) hosting Naples (Antiquario)
